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Tide Celebrates 75 Years

The essential home care brand’s story begins in the 1930s.

Tide is celebrating 75 years of innovation.This essential home care brand’s story begins in the 1930s, when a P&G scientist was quietly working on a cleaning agent called Project X, that he believed had great potential to revolutionize how families washed clothes.    Called “The Washday Miracle” Tide promised to wash laundry cleaner than soap in less time-a bold claim made by a company whose livelihood relied on soap. This meant that during the height of WW2, Tide helped give women the ex...

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